Part of Ian Schrager’s hotel portfolio, The London EDITION is a great spot for after-work drinks, parties and celeb spottings in Fitzrovia. It will suit those who want more than a bed for the night: there’s a Jason Atherton restaurant, ‘punch room’ bar, Studio 54-style club and a bustling lobby.
Just off Oxford Street. Secretly, Edition must wish it were across the road in Soho, but it’s only a short walk away, as are Charlotte Street and the leafy squares of Fitzrovia.
Address: 10 Berners Street, Fitzrovia, London, England, United Kingdom, W1T 3NP.
Style & character
Celebrity hotelier Ian Schrager is noted for design lead, service light establishments, but here, with the help of Marriott, a more grounded feel has been achieved. The multi-functional lobby makes a great entrance, though it’s the restored stucco ceiling, old not new, that really grabs the attention. The picture-lined restaurant is an equally successful space and there’s also an intimate bar serving a daily punch and Basement nightclub, mercifully soundproofed.
Service & facilities
These are very early days and the new staff (many of whom are new to hotel work) have plenty to learn, but Marriott and general manager David Taylor (who comes from The Hoxton) are taking great pains to ensure that service is what makes this ‘lifestyle hotel’ different to others of its ilk, with intensive training from Ritz Carlton, Marriott’s luxury brand. It certainly feels like a happy ship with managers culled from both classic hotels such as Claridges, and trendy ones such as The Sanderson and St Martin’s Lane.
The 170 bedrooms are all the same, priced by size. Only a few have baths, and my bathroom lacked a waste bin and extras such as cotton wool. But in general the rooms are successful, with wonderful beds and the softest towels and bathrobes, plus artfully strewn faux fur throws that add a feeling of warmth, only enhanced by the wood panelled walls – a bit like being inside a luxurious cigar box.
Food & drink
Jason Atherton’s cooking is as nice and as down to earth as he is; highlights on the surprisingly short menu included slow cooked Irish ox, tongue ‘n cheek with bone marrow and horseradish mash, and grass fed British steak. Fish and chips are served on Fridays, roast lunch on Sundays. At night, music plays and the buzz is loud, but the acoustics, luckily in such a large, busy room, work.
Value for money
Room prices come in at far less than comparable hotels such as Firmdale. The bar offers generous free sample glasses of punch and menu and wine prices are reasonable. This is an exciting new address that is also, at the moment, affordable.
Access for guests with disabilities?
Yes: adapted rooms.
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